The projected value of the global edtech market was estimated to reach $404 billion by 2025. However, recent trends have shown significant players like Lido Learning, Udayy, Superlearn, and Crejo.fun winding up their operations. At the same time, industry giants such as Byju’s and Vedantu have faced controversies.

One of the major concerns surrounding Edtech platforms is their involvement in practices such as mis-selling, harassment of parents and students, deceptive and misleading advertising and marketing, and the adoption of aggressive sales strategies that may not necessarily benefit the end consumer. Additionally, there are concerns about the prevalence of predatory pricing models, lack of transparency, and the potential exploitation of user data. These issues highlight the need for stricter regulations and safeguards in the Edtech sector to protect the rights and interests of consumers.

Edtech, being a form of e-commerce, is subject to laws and regulations such as the Consumer Protection Act, the Consumer Protection (e-commerce) rules, the Information Technology Act, and the IT rules. These legislations provide a framework for addressing consumer grievances and ensuring accountability in the Edtech sector. The governing entities responsible for overseeing compliance include consumer courts, the Department of Consumer Affairs, and other relevant regulatory bodies. It is essential for the Edtech industry to adhere to these laws to protect the rights and interests of consumers and promote a fair and transparent marketplace.