Asad Shamim: Curating a Distinct Brand

Asad Shamim
Asad Shamim

When it comes to building a brand, it is very crucial to come up with distinctive services that set it apart from others. Asad Shamim, Founder of Furniture in Fashion, has mastered this aspect and provides facilities that are not only different from the market but also place a great value on customer satisfaction.

The Education View had an interview with Asad to learn more about his business model and success.

Below are the highlights of the interview:

Please tell us about your journey since its beginning.

I started my journey in the furniture industry in 2006 when I founded Furniture in Fashion. The company began as a small online retailer, selling furniture on popular e-commerce platforms such as eBay and Amazon. As the company grew, I invested in a warehouse and showroom, allowing customers to view and purchase furniture in person.

Under my leadership, Furniture in Fashion expanded its product range and established relationships with international manufacturers, enabling the company to offer a wide variety of furniture designs at competitive prices. Today, Furniture in Fashion has become one of the UK’s leading furniture retailers, serving customers both online and in-store.

Please tell us about your mission, vision, and values.

My mission is to provide high-quality, contemporary furniture designs at competitive prices while delivering exceptional customer service and building lasting relationships with customers.

My vision is to become the leading furniture retailer in the UK, offering the latest trends and designs from around the world while expanding the company’s reach globally through partnerships with international manufacturers and retailers.

My values are focused on customer satisfaction, quality, innovation, and integrity. These values are critical to the success of a business and are essential to building trust with customers and partners.

I place a strong emphasis on customer satisfaction, making sure that customers receive exceptional service and high-quality products that meet their needs.

I am also committed to offering only the highest quality furniture designs, working with reputable manufacturers and suppliers to ensure that each product meets the exact standards.

I believe in staying ahead of the latest trends and innovations in the furniture industry, offering customers unique and creative designs that stand out from the competition and value honesty, transparency, and ethical business practices and believe that building trust with customers and partners is critical to the long-term success of my business.

What challenges has your organisation faced, and how did you help to overcome them? Challenges are an integral part of business, and hence I have faced my share. The furniture industry is highly competitive, with numerous players vying for market share. To overcome this challenge, Furniture in Fashion offers unique designs or exceptional customer service.

Also, economic conditions can have a significant impact on the furniture industry, with consumers being more cautious with their spending during times of economic uncertainty. Furniture in Fashion adjusted its pricing strategy or product offerings to remain competitive.

The global pandemic has highlighted the importance of supply chain management, with disruptions to international shipping and manufacturing causing delays and increased costs. Furniture in Fashion diversified its supplier base and established more robust supply chain management processes to mitigate these risks.

The rise of e-commerce and digital technologies has transformed the retail industry, forcing furniture retailers to adapt to new customer expectations and buying habits. Furniture in Fashion invested in online platforms and technologies to enhance the customer experience and remain competitive in a digital marketplace.

How do you incorporate new-age technology in your services to enhance the efficiency of your work?

Incorporating new-age technology into its services helped Furniture in Fashion to enhance the efficiency of its work and improve the customer experience.

By leveraging e-commerce platforms, AR, supply chain management tools, CRM software, and IoT technology, the company streamlined its operations, reduced costs, and delivered high-quality furniture designs to customers both online and in-store.

What extensive programs do you provide as an advisor and a keynote speaker to ensure the growth of businesses?

I offer a range of consulting and advisory services to help businesses achieve their growth goals. By providing guidance on business strategy, financial management, marketing and branding, leadership and team-building, and innovation and technology, I help businesses build a strong foundation for sustainable growth and long-term success.

As a keynote speaker, I also share insights on these topics and inspire businesses to adopt new approaches to growth and innovation.

How do you stay current with the new trends in modern businesses?

I use a combination of these methods to stay current with the new trends in modern businesses, such as reading industry publications, attending conferences and events, conducting research, collaborating and networking, and continuing education.

Can you shed some light on your future plans?

I have various future plans that focus on business growth, innovation, and social responsibility. By staying agile, adaptive, and forward-thinking, I can continue to deliver high-quality products and services that meet the needs of my customers and position my business for long-term success.

What makes you different from other advisors and keynote speakers?

My industry expertise, global perspective, innovative thinking, results-driven approach, and empathetic and collaborative style sets me apart from other advisors and keynote speakers.

What advice would you like to give to entrepreneurs and small business owners?

My advice to entrepreneurs and small business owners is to focus on creating value, embrace innovation, build strong teams, plan for the future, and seek expert advice. By following these principles, businesses can increase their chances of success and achieve their goals over the long term.

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