In a strategic move to strengthen its position in the test preparation edtech space, Allen Career Institute Private Limited has announced the appointment of Abha Maheshwari as the CEO of its digital arm. With fierce competition in the test prep edtech sector, Maheshwari’s expertise and experience in product management, growth, and partnerships in consumer technology will be instrumental in driving Allen’s digital initiatives.

Maheshwari brings over 20 years of experience to her new role, having previously served as the director and head of commerce and payments, product partnerships for India at Meta. During her tenure at Meta, she successfully led the strategy and execution of commerce platform integrations, expanding it into a global program.

Allen Career Institute aims to leverage Maheshwari’s leadership to build a strong digital and technology team in Bengaluru. This team will focus on developing digital-first products to enhance the delivery of outcome-based learning to students, thereby revolutionizing education through technology interventions.

The appointment of Maheshwari is part of Allen’s commitment to strengthening its leadership team and scaling its digital presence. The company has made several recent leadership-level hires, including a chief product officer and a chief technology officer. Additionally, Allen plans to expand its technology and product teams in Bengaluru to 200 members by the end of the year.

With its recent launch of Allen Digital, the company aims to compete with major edtech players and expand its reach beyond India. This strategic move aligns with the evolving landscape of education, where the demand for digital learning solutions is rapidly increasing.