Career coaches play a pivotal role in empowering individuals to unlock their full potential. Through self-discovery, goal setting, skill development, and overcoming challenges, individuals gain the confidence and clarity needed to navigate the complexities of their career journey. With the guidance of a career coach, individuals can tap into their unique strengths and passions, ultimately charting a path toward a fulfilling and prosperous career that aligns with their true potential. As the job market continues to evolve, the invaluable support of career coaches becomes increasingly essential in shaping successful and meaningful career trajectories.

Liina Fadaee is an esteemed career coach with a diverse background and over a decade of experience in empowering people to unlock their full potential and achieve their career goals. Liina has supported hundreds of people to move forward with their careers by leading teams of employment specialists or delivering direct coaching or training programs herself.

Liina is the CEO and Founder of Consult For Growth, specializing in career, mindset, and performance coaching. Simultaneously Liina works in the Career Development Centre at Saïd Business School, Oxford University, as a Career Coach and Employer Engagement Manager and is a Leadership and Career Coach at Talent Solution, ManpowerGroup.

Liina’s contribution to senior management teams, strategic business development, and people management experience add depth to her coaching.

Identifying Unique Value Propositions

Liina’s wealth of experience is armoured with a prolific and ever-growing list of accreditations and qualifications, including ICF accreditation, an Executive Coach qualification from a leading Business School, a performance coaching license, an International Business Degree, and a qualification in Workforce Development and Training.

Ultimately Liina helps people understand and believe in their unique value propositions, equipping them with the mindset and execution strategies necessary for them to achieve their own success.

By supporting clients to understand their situation and desired changes, examining past attempts, envisioning an ideal future, and assessing confidence and commitment, she helps them develop practical steps aligned with goals, strengths, and the job market. This transformative process enables clients to overcome barriers, capitalize on their strengths, and unlock their true potential, propelling them toward rapid career transitions with confidence and success.

Serving Individuals with Tailored Approach

Liina has had the privilege of working with individuals from entry-level to executive careers across a wide range of industries across the globe. This diverse exposure has developed her skills in adapting and tailoring her approach to best serve the individual. Liina treats everyone with the same respect and curiosity. She understands that what career success looks like varies significantly between people, and that is OK.

Her current coaching specializes in executives and senior-level managers and highly skilled migrants, predominately engineers, IT professionals, and MBA graduates. Over the years, she has also supported blue-collar workers, academics, and teachers, along with disadvantaged job seekers, from the long-term unemployed to individuals with disabilities, youth, refugees, and asylum seekers. There are not many career challenges that she hasn’t faced.

First and foremost, Liina sees and believes in the potential of people. This alone is powerful in helping build others’ belief in themselves. Liina follows a structured approach that allows them to gain clarity and insight into their skills, strengths, and the value they bring to the table. The process generally includes the following steps: identifying achievements and accomplishments, conducting skills assessment, understanding market demand, and connecting values and skills with market demand. Throughout the process, Liina asks thought-provoking questions, offers guidance and support in self-reflection, and shares observations. Liina states, “It is surprising how many people, even the most established professional, struggle to articulate their value clearly.”

Liina supported a senior-level client who was seeking help to decide his future career direction and goals. Through collaborative discussion and reflective exercises with the client, Liina enabled him to realize his value and ability to represent himself better to his existing employer. The revelations and skills of Liina’s coaching enabled him to successfully negotiate a lucrative promotion aligned with his interests and his company’s needs and goals.

Managing Careers Effectively

Many people don’t manage their careers at all. Other common career management mistakes include neglecting self-reflection, failing to stay current with industry trends, lacking long-term goals, and not defining personal success. To rectify these, individuals should invest time in self-assessment, prioritize continuous learning, establish clear goals, and define their own definition of success to ensure fulfillment. Regular reflection helps identify growth opportunities, staying updated with industry trends enhances employability, and setting meaningful goals provides direction.

Increased Awareness Towards Career Management

Liina believes change comes through increased awareness. She helps clients adapt and stay relevant in their careers by supporting them in developing the necessary steps for progress. This stems from self-reflection and awareness, clarifying career goals, and recognizing strengths and areas for development. Clients are encouraged to research their profession and explore skill transferability. Liina’s coaching empowers clients to navigate their careers with awareness and strategic action, embracing change and thriving in the dynamic professional landscape.

To stay updated on industry trends and changes, Liina employs a multi-faceted approach. She maintains active connections with employers and industry professionals through professional networks and engagement, consistently seeking insights from key influencers. Liina follows various channels, such as social media and industry publications, to access valuable information on emerging trends and best practices. Membership in the International Coach Federation (ICF) further provides access to professional development courses and webinars. Combining these strategies ensures that she is continuously informed and equipped to support her clients in navigating the evolving career landscape, aligned with current industry trends and best practices.

Personal branding is crucial for career development as it distinguishes individuals, establishes a positive reputation, and attracts relevant opportunities. Liina helps clients build a strong personal brand through visualization, strategic planning, optimizing their online presence, networking, and ongoing monitoring and adaptation. By creating a clear vision, highlighting strengths, and maintaining a consistent image, clients can authentically showcase their expertise. This enhances their visibility and reputation and opens doors to aligned career opportunities.

Fostering New-Age Skills in the Era of Technological Advancement

To thrive in their careers amidst rapid technological advancements, individuals should focus on essential skills and qualities, including effective communication, interpersonal skills, leadership, adaptability, continuous learning, cognitive flexibility, social and emotional intelligence, work ethic and integrity, problem-solving, negotiation and persuasion, and lateral thinking. Developing these abilities will enable individuals to navigate complex work environments, build relationships, lead teams, embrace change, learn continuously, solve problems creatively, and maintain ethical standards. By honing these skills, individuals can position themselves for success in the ever-evolving workplace.

Understanding the Intricacies

The breadth and diversity of Liina’s experiences set her apart as a prominent career coach.  Also, her comprehensive approach, where she draws on elements from performance, executive, career, and mindset coaching, and her firsthand experience in leadership roles. Leveraging her expertise gained from working in leadership positions allows her to understand the intricacies of navigating careers and building successful teams. This unique blend of coaching methodologies and practical experience enhances her ability to provide a well-rounded, holistic coaching experience and support clients in their professional growth and career fulfillment.

One of the most rewarding aspects of her coaching practice is witnessing the visible impact on her clients and the result they achieve. Many individuals come to her sessions feeling lost and deflated, unsure of their career direction, or lacking confidence in their abilities. However, through their collaborative work, Liina sees a transformation take place. Liina also actively receives positive feedback and thanks from her coaches, with a consistent 5/5 coach satisfaction rating.

Embracing the Changes

In the rapidly evolving technological landscape, effective career management will become crucial. Liina recognizes the transformative impact of generative AI on the workforce. It emphasizes skills that complement AI systems, adaptability, data literacy, and human-centric capabilities. To thrive, individuals must cultivate problem-solving, critical thinking, and creativity. They should embrace change and ambiguity, develop data literacy, and foster empathy, communication, collaboration, and leadership skills. Understanding ethical implications and responsible technology use is essential. Continuous learning, upskilling, and staying ahead of emerging trends are key. Adapting and being agile is vital for success in the AI-driven work environment.

For aspiring career coaches, here is some concise advice:

• Develop active listening skills to understand client’s needs and build a trusting coaching relationship.
• Cultivate emotional intelligence to empathize and connect deeply with clients.
• Maintain genuine curiosity about clients’ experiences, goals, and motivations.
• Engage in reflective practice and self-awareness to continually grow as a coach.
• Pursue professional qualifications or certifications to enhance credibility and knowledge.
• Leverage managerial and industry experience to provide practical insights and guidance.
• Embrace continuous learning and professional development to stay up-to-date and improve coaching skills.

By embracing these principles, aspiring career coaches can transform their clients’ lives positively. Personalizing their approach and providing tailored guidance will contribute to clients’ success and fulfilment.